"Captain China", produced by Boehner Pictures and directed by famous director Liu Weiqiang, starring actors Zhang Hanyu, ou Hao, du Jiang, Yuan Quan, Zhang Tianai and Li Qin, will be released nationwide on September 30. The windshield of the aircraft cockpit at an altitude of 10,000 meters suddenly burst and fell off, the cabin was as cold as an ice cellar, and passengers were in a panic. At the moment of life and death, a great Chinese captain tried his best to turn the tide. Saved the lives of 128 people! The thrilling and thrilling plot will bring a soul-shaking audio-visual feast to the audience! As a highly competitive brand of imported red wine, General Patton Wine of General Patton International Group stands out among many brands by virtue of its excellent taste and elegant style. to become the official designated red wine co-brand of the movie "Chinese Captain" will bring an unprecedented taste feast to the audience.
The Chinese captain's senior general demeanor, the aristocratic quality of General Patton
The data show that General Patton's brand has a long history and is born with aristocratic genes. it is famous all over the world for its harsh quality and noble quality. it is known as aristocratic wine. over the past hundred years, all grapes have strictly controlled chemical fertilizers and persisted in manual brewing. produced a lot of master wine, now General Patton wine territory throughout Australia, the United States, Chile and other countries There are millions of tasters all over the world! General Patton's ingenuity of sticking to the quality is as commendable as the dedication of the Chinese captain to his post in the face of danger. The cooperation between the two can complement each other and have an unexpected communication effect on the promotion of the brand image.
Film＆Red wine, a new concept of cross-border marketing
"A glass of red wine with a movie" is an ideal leisure way for many office workers, while red wine and movies have common entertainment, leisure, and social attributes, as well as a common fan group. the combination of red wine and movies can produce strong resonance and strong energy, and create a more scene-oriented way of marketing. It is reported that General Patton will follow the announcement rhythm of the film "Chinese Captain" and launch brand marketing activities at the same time.Favorable brands come out of the circle quickly. It is worth mentioning that on the occasion of the 70th anniversary of the people's Republic of ChinaGeneral Patton and the film creatively launched a limited edition commemorative wine set box with the joint name of "Chinese Captain" as a red wine co-brand officially designated by the movie "Chinese Captain". This not only provides tasters with more valuable and connotative red wine, but also gives the concept of wine differentiation, which opens up a new direction for wine cross-border marketing.!
Integrated Marketing to create "well-known Brand of Chinese imported Red Wine"
According to industry insiders, imported wine marketing has been stuck in the "trade" stage for a long time, and very few people are really willing to invest in brands, resulting in the lack of imported red wine brands and low consumer trust. Under this background, General Patton's brand entered the Chinese market with brand operation, introduced General Patton's international brand endorsement into China, constantly shaped and promoted the brand, and devoted himself to building "well-known brands of Chinese imported red wine". According to incomplete statistics, since entering the Chinese market for the first time in 2018, General Patton's brand has continuously launched marketing and communication activities such as charity auctions, famous model endorsements, brand sponsorship, subway train advertisements and airport advertisements to enrich the brand's energy. effectively enhance consumers' trust in the brand and recognition in the industry! Now General Patton has become a well-known imported wine brand in the industry! And this cooperation with the National Day hit movies will once again promote General Patton's brand upgrade!
The combination of Chinese and foreign cultures to promote the popular style of red wine
The joint launch of limited edition red wine by General Patton and "Chinese Captain" is another example in the industry, which not only shapes General Patton's high-style brand image, but also gives the product a special commemorative significance. General Patton & "Chinese Captain" limited edition commemorative wine set box is composed of artist series and navigator series, adhering to General Patton's consistent ingenuity and aristocratic quality, and incorporating Chinese cultural elements, more in line with the Chinese taste, a total of six wines, including Australian treasure Syrah, grape noble king Cabernet Sauvignon and blend, each design has its own characteristics, each bottle has a global unique number! In order to ensure its special significance and precious attributes, the joint model set adopts a limited number of strategies to highlight its value, which is very consistent with the ideology and consumption concept of the Chinese people! With the release and broadcast of the movie "Chinese Captain", the limited edition red wine of General Patton-the movie "Chinese Captain" is expected to become a popular style.
Chen Bin, head of General Patton Brand Operations Center in China, said: "I am very optimistic about the influence of the film 'Chinese Captain'. I believe that through cooperation with 'Chinese Captain', General Patton's brand can be endowed with richer spiritual connotations, bring more value to the brand, and effectively improve General Patton's brand attention and brand influence, and insert a pair of invisible wings for the take-off of the brand. We will launch multi-dimensional promotional activities such as subway train advertisements and building advertisements to build General Patton into an aristocratic wine that everyone can afford and a mobile sales brand loved by partners! "
