This year's National Day hit film "Captain of China" has received wide attention from the beginning of filming.Lead actorZhang Hanyu, Ouhao, du Jiang, Yuan Quan, Zhang Tianai, Li Qin, etc.ActorSuperb acting skills and good looks.Attracted a large number of fans，The plot of the movie is even moreThrilling and thrillingIn the palm of the handSweat, withThe hit of the premiereThe popularity of the movie continues to soar! As a highly competitive imported red wine brand, General Barton Wine, with its excellent quality and elegant image, has become the official cooperation designated red wine brand in the film "Chinese Captain". At the same time, it creatively jointly launched General Patton-"Chinese Captain" co-named limited edition red wine gift box as a gift to the founding of New China.70th anniversary! Industry insiders believe that this move not only gives wine more spiritual connotation and commemorative value, but also gives the concept of wine differentiation, injecting new momentum into the marketing of imported wine!
It is reported that General Patton is one of the international wine brands and belongs to General Patton International Group, a large wine enterprise. It has a brand history of a hundred years and has been famous for its harsh quality control and excellent quality. Known as the reputation of wine aristocracy, the wine territory covers Australia, the United States, France, Chile and other countries, with millions of tasters!In 2018, General Patton entered China with brand operation and continuously launched brand image promotion activities, which was recognized by domestic wine practitioners! The "Chinese Captain" film is a National Day popular film created by Boehner Pictures, which recreates the heroic deeds of Chinese Captain Liu Chuanjian in the face of rare and dangerous situations, relying on strong will and excellent technology to safely prepare and land aircraft. very contagious and communicative. The Chinese captain's spirit of being brave in the face of danger and daring to work hard coincides with General Patton's spirit of insisting on ingenuity and quality. General Patton and the film "Chinese Captain"KnotIt is in line with the brand positioning of General Patton, which can effectively show and enhance the high-quality image of General Patton. At the same time, the film and red wine have the commonness of entertainment and leisure and the common target consumers, which can accurately convey the image of General Patton to the target audience. With the help of the strong communication power of the "Chinese Captain" movie, General Patton's brand awareness and reputation will be greatly improved!
It is worth mentioning that the products jointly launched by red wine and movies are exemplary in the global wine industry, while they are co-signed by domestic popular movies and imported red wine.Launch ceremoniouslyGeneral Patton International Group has great ingenuity in building its wine. Chinese elements and "Chinese Captain" movies have been injected into the design.Professional, warm-bloodedThemePut the Chinese elementsSeamless connection with the spiritual core of "Chinese Captain"!In order for General Patton＆"Chinese Captain" co-named red wine is of better quality, General Patton International GroupWhat's more,The Australian national treasure grape variety Shiraz grape, Cabernet Sauvignon, the king of noble red wine, and excellent grape blend are adopted, all of which are picked, selected and removed by hand to ensure that the grapes are full and juicy. It is personally led by the chief winemaker of General Patton International Group to perfectly interpret the highest flavor of the grape variety. At the same time, the commemorative set group all adopts a limited production strategy, six bottles in a box, three flavors, each bottle with a different design, each bottle marked with a unique number, highlighting the precious value and collection significance of the product.It is worth using for reference by colleagues!
A dealer said: "General Patton-'Chinese Captain' co-named limited edition red wine, which has both Chinese style and exotic flavor, combines tasting value and collection value, and the price is also very competitive. I am very optimistic that with the popularity of" Chinese Captain ", it will certainly become a popular red wine!"
In fact, it is not surprising that General Patton's "Chinese Captain" limited edition red wine has become a popular style. At present, imported red wine lacks brand trust, and consumers call for trusted brands. General Patton Group complies with the trend and resolutely puts forward the strategy of building a strong brand of imported wine, introducing General Patton's international brand endorsement. And launched a series of actions to empower the brand, such as charity auction, famous model endorsement, subway advertising, airport advertising, brand sponsorship and so on, so that General Patton already has a certain degree of brand recognition. This time, General Patton & "Chinese Captain" jointly named limited edition red wine.AgainWith the help ofWasFilmIPIts super communication power can improve its popularity.Very obvious.Plus its special subject matter, precious and scarce attributesAs a matter of courseChengWasThe good wine that everyone is after!
The author learned that in order to welcome the founding of New China,With the arrival of the 70th anniversary, General Patton-"Chinese Captain" has opened the pre-sale of the first 1500 numbers of the limited edition red wine gift box. The reservation on the day of release is very hot, and many friends lock their favorite limited number in advance!In addition, the entertainment industry head media "Entertainment Capital" also actively reported and highly recognized the cross-border IP cooperation of General Patton's wine film.
